7 ps of rural marketing in india marketing essay

Rural Marketing Strategies

Avoid sophisticated packing Simple package can be adopted which can bring down the cost as it is presently being done in the case of biscuits.

Direct investment has the most control and the most risk attached. Today, various intermediaries, not necessarily insurance companies, are selling insurance. The food manufacturing process at Mc Donalds is completely transparent i. Traditionally the marketing mix consisted of just 4 Ps.

7 P’s of Marketing

Getting the mix of these elements right enables the organisation to meet its marketing objectives and to satisfy the requirements of customers. Advertising and Publicity, organisation of conferences and seminars, incentive to policyholders are impersonal communication. Price is amount taken in exchange.

The transformation of potential policyholders to the actual policyholders is a difficult task that depends upon the professional excellence of the personnel.

Product Strategies Meaningful product strategies for rural market and rural consumers are discussed here. Promotion strategies Mass media is a powerful medium of communication.

Rural Marketing In India

When a person or an organisation buys an Insurance policy from the insurance company, he not only buys a policy, but along with it the assistance and advice of the agent, the prestige of the insurance company and the facilities of claims and compensation.

In fact, the fast food joint allows its customers to view and judge the hygienic standards at Mc Donalds by allowing them to enter the area where the process takes place.

Building a distribution network is very expensive and time consuming. A good example is UK insurer Direct Line. For an example, insurance for consumer items like fridge and TV can be offered at the point of sale.

The vegetarian burgers like Veg surprise, salad sandwich, Mc Aloo Tikki Burger, Mc veggie burger are offered to the customers. In marketing, as in cooking, there is no standard formula for a successful combination of ingredients.

Car manufacturers often construct all parts within their plants. A product is both what a seller has to sell and a buyer has to buy.

Manufacturing concerns the actual forging of a product from scratch. Mc Donalds product portfolio primarily comprises of vegetarian and non-vegetarian burgers.

It is natural that the users expect a reasonable return for their investment and the insurance companies want to maximize their profitability. One of the reasons why Indian Post Offices are suffering is because of the mindset of people. To make customer aware of the product, its price and its availability promotion is required.

The pricing in insurance is in the form of premium rates. An ideal example in this direction can be the packing of fertilizers. The employees in Mc Donalds have a standard uniform and Mc Donalds specially focuses on friendly and prompt service to its customers from their employees.Apr 03,  · An appropriate segmentation of the highly heterogeneous rural market and identification of the needs and works of different segments will form the very basis for rural market strategies.

For rural market, it will be ideal to think of strategies from the marketing mix point of view, main strategies are related to product, price, place and promotion.

II. Rural Marketing The definition of the word,’rural’ in a market like India is very nebulous. There are many versions that are followed by different entities but having the same idea.

Even in the rural marketing space, there is not one solid definition. Different brands define, ‘rural’ according to their product and service offerings. 0 Down votes, mark as not useful. Rural Marketing. Uploaded by Souvik Nandy. Pin ini ditemukan oleh Chinnax KHR.

Temukan (dan simpan!) Pin Anda sendiri di Pinterest. Home Essays 7 ps of service. 7 ps of service. Topics: Doctor of Thunga medical trust also involves in the free distribution of clothes and medicine to the poor in rural areas and have successfully set up medical clinics in many remote and ill-equipped hamlets of India.

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Understanding the Concept of Marketing Mix (Special Reference to India)

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7 ps of rural marketing in india marketing essay
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